How GitLab took on GitHub (and won over developers)

YouTube Excerpt: Want to know how GitLab grew to 30 million users and over 2000 contributors building GitLab itself...here is the story...and the 4 key things you can apply to your own business and community. The video details the incredible journey of GitLab from its inception to becoming a global success. GitLab's growth to over 30 million users and its global community of fans is highlighted, along with key milestones and strategies that contributed to its success. GitLab started on October 8, 2011, when Dmitri Zappa, Roja, and Valeri Coff committed the first piece of GitLab code. The project gained early traction when a Dutch Ruby enthusiast posted about GitLab on Hacker News, drawing attention from developers worldwide. This momentum led to the creation of GitLab Enterprise Edition and the incorporation of the company. In 2014, GitLab faced stiff competition from GitHub, Bitbucket, Subversion, and Launchpad. However, GitLab's open-source nature set it apart. Unlike GitHub, which was proprietary software, GitLab was an open-source platform built on the open-source GIT project. This openness resonated with developers who valued accessible code and community collaboration. Joining Y Combinator: In 2015, GitLab joined Y Combinator, gaining clarity on business development. Seed Funding: They raised $1.5 million in seed funding, which fueled further development. Conversational Development: GitLab introduced "Conversational Development" in their GitLab master plan livestream, emphasizing collaboration across the software engineering lifecycle. GitLab's open-source model made it easier for companies to test and integrate GitLab, in contrast to the more complex process with GitHub. They rapidly implemented requested features and focused on community engagement, attending meetups, conferences, and hackathons, and supporting new developers. GitLab's transparency was exemplified by releasing their entire company handbook online when they had just 10 employees. They also publicly debugged a major outage in 2017, demonstrating their commitment to openness. Series D and E Funding: In 2018, GitLab raised $100 million, achieving a $1.1 billion valuation. In 2019, they raised another $268 million. IPO: GitLab went public in 2021 with a market cap of $11 billion. GitLab effectively built two distinct audiences: developers who used the platform and the contributor community. They maintained a strong relationship with their contributors, emphasizing openness and transparency, which built relentless trust and contributed to their success. Key Takeaways * Audience Clarity: Understand and serve your audience effectively. * Openness: Default to open, not closed, fostering transparency and trust. * Authenticity: Maintain individuality and innovate outside the typical corporate playbook. * Collaborative Vision: Build your vision together with your community, treating them as teammates. ℹ️ℹ️ Stateshift ℹ️ℹ️ Deliver consistent community/devrel growth and engagement results every quarter. We provide hands-on coaching, training, and accountability...all tailored to your company...that helps you to deliver clear, consistent results every quarter with less stress and frustration. Our members include Dagger, ARM, Linux Foundation, Zeplin, Adobe, Unison Cloud, JourneyApps, Cloud Native Computing Foundation, Dragonfly, World Health Organization, and many others. What our members say: ** “Stateshift has become a core part of our company strategy. I completely recommend it for anyone who takes their community seriously.” – Adam Christian, CEO at Stateful ** “Stateshift has been immensely valuable, providing an excellent framework for engaging with my community right from the outset.” – Revital Barletz, Head of Community at Monada ** “Stateshift has led to numerous innovative initiatives.” – Taylor Dolezal, Head of Ecosystem at Cloud Native Computing Foundation ** “Stateshift has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended.” - Kunal Nawale, Founder and CEO at SigScalr ** “Stateshift has given us the tools to prioritize our objectives and the support to execute on them.” - Phillip van der Merwe, VP Business Development at JourneyApps 🔗 FIND OUT MORE: https://clcl.ink/yt-d --------------------------------------------------- 🚀 SHIFTsignal 🚀 Weekly insights to help you grow your community or DevRel program—fast. Get practical tips, guides, and training you can use right away. No spam. No fluff. Just useful ideas that work. 🔗 https://blog.stateshift.com/shiftsignal

Want to know how GitLab grew to 30 million users and over 2000 contributors building GitLab itself...here is the story...and the 4 key things you...

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Curious about How GitLab Took On GitHub (and Won Over Developers)'s Net Worth? Explore detailed estimates, salary breakdowns, and financial insights that reveal the full picture of their profile.

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